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What powers WoonHung?



The heart of WoonHung lies in sustaining the skill of the craftspeople
and their ability to provide for their families now, and in the future.
When you choose WoonHung, you choose to support a community of
skilled craftsmen. Many hands, and many lives are involved and
affected by the decisions we make. WoonHung’s approach to
sustainability looks not only to the choice and treatment of renewable
materials, but also, the sustainability of livelihoods.

Made by Hand

Each piece of every collection of WoonHung is lovingly handmade by
skilled craftsmen from Cebu, Philippines. Each bead, seemingly
machine-made with the perfect cut and colour, has gone through multiple
hands and tireless hours. From washing, sorting, hand-dyeing, beading and
polishing, WoonHung’s pieces are the result of traditional skills of cottage
industries that have been passed on for generations. 

No Waste

WoonHung looks to maximize the potential of a material, and to increase
its longevity and natural beauty through simple methods and tools employed
by the makers of Cebu. This commitment to “no waste” has created a
material-first approach for each of WoonHung’s designs. This requires
a determination to find the best ways to showcase the beauty of each
material, and working closely with the very people who live and breathe the
environment and natural materials they are so intimately involved with.

WoonHung Supports Go Green Philippines

The Philippine accessory industry started back in the 1970’s; since then it has been using natural and indigenous materials available throughout the archipelago. From the raw materials to the finished products, the industry has been promoting eco-friendly jewelry.

With the growing demand for green products across the world. The Philippines is positioning itself as Asia’s Destination for Green Jewelry. With this in mind, Cebu FAME Foundation has identified the need to ensure the sustainability of the country’s natural resources, with the support of The Department of Environment and Natural Resources and the international community. In 2008, Go Green Philippines was launched with its pilot project, planting 25,000 Mamalis seedlings over an area of 10 hectares of timberland located in Catmon, which is situated in Cebu, The Philippines.

“Sustainability is living on nature's income
rather than living on its capital.”

Murray Gell-Mann


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